A proven track record of driving revenue and managing growth through the application of merchandise strategies, product development & styling.
BUYING & MERCHANDISING
- Establish comprehensive & profitable assortment strategies
- Build seasonal line plans at the style, category & subcategory levels
- Seasonal assortment strategy & planning
- Color palette, print, trims & fabric selection for differentiation in the marketplace & increased ROI/ST%
- Review of current category performance , identification of key trend concepts & opportunities that optimize the product offering & deliver on the company’s brand promise
- Style investment recommendations & identification of opportunities to eliminate product redundancies
- Analyses of market conditions, market share, pricing strategy, competitive landscape, geographic & demographic trends, & brand positioning to identify opportunities & assortment recommendations
Product Development & Sourcing
- Work in partnership with designers/buyers to suggest line adjustments based on changing market needs & trends
- Lab dips, strike offs, fabric, washes, trims, labels placement & fit comment advisory
- Evaluate current product development processes
- Evaluate timelines between buyers & sales reps, tech designers, costing manager & factories to ensure production timelines are in line with seasonal assortment calendar
- Factory sourcing for domestic or overseas knits/woven or screen printing
- Develop short & long term vendor strategies to maximize key vendor relationships’ ROI
- Vendor relationship building, vendor selection & sourcing & facilitate cost negotiation
- Main labels, care labels, hang tag design consultation
- Full package sourcing & cost negotiations
- TOP & Post production negotiations with manufacturer
eCommerce
- Develop & recommend strategic merchandise initiatives to drive top line sales and profitability to accelerate the growth of direct to consumer e-commerce channels
- Ensure e-commerce retail experience supports the brand image through appropriate site content, focused merchandise presentation, optimized site features/functionality for optimal UI/UX
- Identify assortments for compelling messaging & channel communications (website, email, mobile, social etc.)
- Develop merchandise messaging, promotional cadence & multi-channel communication plans
- Ensure website is merchandised for optimal product selling performance through product presentation, visual merchandising, site categorization, & ease of navigation
Team Building & Talent Acquisition
- Identify skill-set requirements
- Develop team architecture to meet project & organizational short & long term goals
- Source both in-house & contract talent
- Interview & vet potential hires
- Set KPIs for team members to meet project & organizational goals
Assortment Planning
- Establish mid to long term merchandising strategies through analysis of seasonal & annual financial plans to identify growth opportunities
- Establish target margin goals in line to meet financial targets
- Inventory management analyses to properly align business turn goals, cash flow & profit
- Drive financial plans to ensure vision of brand is in-line with financial targets
- Analyses of price point strategy, promotional & off price inventory management
- Historical sales performance data analyses to identify opportunities, weaknesses, & recommendations for integration of learnings into merchandising strategy
Styling
- Apparel & accessory selection for in studio e-commerce, editorial, lifestyle, print & digital campaigns
- Model/Hair/MUA selection consulting
